Melanie Carmichael (Reese Witherspoon), an up and rising fashion designer in New York, has gotten almost everything she wished for since she was little. She has a great career and the JFK-like husband of New York City. But when he proposes to her, she doesn’t forget about her family back down South - and, more importantly, her husband back there, who refuses to divorce her ever since she sent divorce paper for almost 5 years. To settle matters straight, she decides to go to the south quick and make him sign the papers. But when things don’t turn out the way she planned them out, she realizes that what she had before in the south was far more perfect than the life she had in new york city.

When Waring Hudsucker, head of hugely successful Hudsucker Industries, commits suicide, his board of directors, led by Sidney Mussberger, comes up with a brilliant plan to make a lot of money: appoint a moron to run the company. When the stock falls low enough, Sidney and friends can buy it up for pennies on the dollar, take over the company, and restore its fortunes. They choose idealistic Norville Barnes, who just started in the mail room. Norville is whacky enough to drive any company to ruin, but soon, tough reporter Amy Archer smells a rat and begins an undercover investigation of Hudsucker Industries.